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GWM, Douyin Group ally on big data, digital marketing, large model applications


Great Wall Motor (GWM) and Douyin Group, a subsidiary of ByteDance, have joined hands in a strategic cooperation agreement signed in Beijing on November 13. This partnership is set to revolutionize the automotive industry with its focus on big data, cloud infrastructure, and intelligent integration.

With this collaboration, GWM aims to enhance user experience and ensure the security of user data. As part of the agreement, the two companies will collaborate in nine major areas, including big data and enterprise-used large model applications. By leveraging Douyin Group’s expertise in digital marketing and cloud infrastructure, GWM will be able to effectively analyze and utilize data to improve its products and services.

Another significant aspect of this collaboration is the integration of smart cabins and intelligent driving features. GWM is committed to embracing the latest technological advancements to provide its customers with high-quality and intelligent vehicles. By integrating Douyin Group’s expertise in intelligent driving, GWM aims to develop advanced and user-friendly driving systems that prioritize safety and convenience.

One of the key highlights of this strategic alliance is the emphasis on data security. In recent years, concerns about data breaches and privacy have grown significantly. GWM understands the importance of protecting user data and has made it a top priority. With Douyin Group’s extensive experience in data security, GWM will be able to create a robust and secure system that ensures the confidentiality and integrity of user data.

This partnership also opens up new possibilities for digital marketing. Douyin Group’s expertise in this area will allow GWM to effectively reach its target audience and create innovative marketing strategies. By utilizing various digital platforms and technologies, GWM can enhance its brand presence and engage with customers in a more personalized and meaningful way.

Additionally, GWM and Douyin Group will collaborate on the development of enterprise-used large model applications. This will enable GWM to streamline its operations and improve efficiency through the use of cutting-edge technologies. By leveraging Douyin Group’s expertise, GWM can optimize its supply chain management, production processes, and customer service, ultimately enhancing its competitiveness in the market.

In summary, the strategic cooperation agreement between GWM and Douyin Group signifies a landmark step in the evolution of the automotive industry. By combining their expertise in areas such as big data, cloud infrastructure, digital marketing, and intelligent integration, GWM aims to provide its customers with cutting-edge, user-friendly vehicles that prioritize data security and enhance the overall driving experience. This partnership sets the stage for further innovations and advancements, making way for a brighter future in the automotive industry.网站


Post time: Nov-15-2023